When I referenced her in conversation with colleagues and marketers alike, they shared my desire to see Brené live when she presented Dare to Lead in Sydney. oOh! wanted to make this possible for our staff and customers, so we took a group along to experience the magic that is Brené Brown live.
Brené Brown live in Sydney
Brené Brown is regularly inundated with requests from business leaders asking her to help them unearth innovation, creativity and change within their organisations. Interestingly though, they frequently brief her to avoid mentioning the words vulnerability or shame.
Well, during her awe-inspiring presentation in Sydney earlier this month, Brené wasted no time in sharing her years of research and personal experiences, declaring that vulnerability is the birthplace of innovation, creativity and change.
It’s no surprise that Brené resonates with so many marketers. Marketing and Advertising is a female dominated industry and Brené certainly has a strong female audience. Her content is also intelligent and inclusive, allowing her fans to take what she says and proudly incorporate it into their own daily lives.
Lightbulb moments were sparked!
Post event we enjoyed great discussion with our customers and landed on three unanimous lightbulb moments.
1. Rumbling with vulnerability: who we are is how we lead
“Shame is a focus on self, guilt is a focus on behaviour.” Understanding the difference between the two will change behaviour immediately.
This was the number one spontaneous point of discussion with everyone around the table and a huge ‘aha moment’ for us all. We can all relate to operating based on fear and making decisions that aren’t aligned with our core values, but embrace the fact that how we relate to fear is what makes us successful leaders.
If you haven’t watched Brené’s video on Listening to Shame, I suggest checking it out. It’ll be 20 minutes well spent and you’ll walk away inspired.
2. Courage is contagious
This topic really resonated with us, with lots of robust conversation flowing about:
- Leaders need to deal with their own fears and feelings. We also need to lead by being brave and vulnerable.
- Having the courage to have the conversations you have in your head, with others
- Backchanneling, which Brené explained to be the reactions and opinions we have before or after a meeting, rather than talking through them in the meeting. For us this means, having the courage to show up in meetings and have the courage to address all issues in the room and not having ‘the meeting after meeting’.
- It can sometimes feel like it’s more important to spare someone’s feelings than to speak the truth. Often the avoidance comes from us (consciously or not) looking to lessen our own discomfort, not that of the other person. This is something we all aspire to change. As Brené says, “embrace the suck”.
Clear is kind. Unclear is unkind.
3. Conspiracies and confabulations
Conspiracy theories can spread like wildfire in a corporate environment and they can be incredibly damaging. While it’s natural for humans to fill in the gaps when there is fact missing, we need to check in with the stories we are telling ourselves (and others) to ensure we not making up for incomplete data, with fear as the driver.
A confabulation involves replacing missing information with something that we believe to be true, it’s effectively a lie that is told honestly. This is something that can take on a life of its own in business, so we’re all looking to be more aware of the tendency to do this – not only when we see others doing this, but within ourselves too.
Seeing Brené live had a huge impact on all of us, one that I expect we will carry with us through our careers and personal lives.
Jodie Koning is oOh!’s Group Marketing Director. When she’s not espousing the genius of Brené Brown, she’s leading a team of marketers and designers, discussing all things customer experience, hitting the gym or hanging out with her gorgeous sons.