oOh! Community is committed to supporting the critical work of Australia’s not-for-profits (NFPs) via our dynamic, location-based media—which now reaches more and more Australians every day.
Our mission is to shine a light on important issues—and the organisations championing them—for greater awareness across the community. With this ‘Unmissable’ media, we want to create profound engagement with the community to enact vital change.
Ovarian cancer is an insidious disease that often strikes without warning. Across Australia, one woman dies every ten hours from this disease. The key to changing this statistic and giving women with ovarian cancer a better long-term outlook is early detection. However, no simple or effective early screening method currently exists. The White Shirt campaign, run in conjunction with OCRF partner Witchery, raises much-needed research funds to support the OCRF’s mission to find an early detection test for Ovarian Cancer, which, once developed, will greatly increase the chances of survival and ultimately save the lives of women around the world.
As a long-time supporter of OCRF and the White Shirt campaign the oOh! team recently got behind the cause by wearing white shirts and participating in events to raise funds for OCRF’s vital research. We also provided an extensive campaign across our portfolio to raise awareness of the White Shirt initiative.
Make-A-Wish transforms the lives of children battling life-threatening medical conditions through the healing power of a wish. Wishes give seriously ill kids hope for the future, strength to face the challenges of their illness, and joy from their incredible wish experience.
On World Wish Day, 29th April, more than 100 Make-A-Wish chapters and affiliates around the world recognised all the supporters who fuel the wish granting movement by giving their time, resources and money. This year, Make-A-Wish Australia partnered with Hungry Jack’s and had volunteers at their local Hungry Jack’s outlet to engage with customers and collect donations. oOh! helped raise awareness of World Wish Day with a campaign across our Retail and Road networks.
The Shake It Up Australia Foundation is a not-for-profit organisation who, in partnership with The Michael J. Fox Foundation, promotes and funds Parkinson’s disease research in Australia aimed at better treatments and ultimately a cure. Shake It Up’s ‘Pause for Parkinson’s’ campaign, which this year also incorporated World Parkinson’s Day on Wednesday 11th April, aims to educate people and dispel the myths surrounding Parkinson’s disease.
To show our support, our own talented Creative Services team produced a dynamic and engaging campaign to deliver these messages across a number of our formats including Road, Retail, Fly, Café, Gym and Social Sports.
On behalf of all of us at Shake It Up I’d like to pass on our sincere thanks for the extremely generous support you and the creative team at oOh! Media provided to help increase awareness about Parkinson’s as part of our recent Pause 4 Parkinson’s campaign. The messaging communicated via your campaign really helped to destigmatise some of the misconceptions about Parkinson’s in the community and significantly increased awareness of our brand.
Over the past two months we have received record levels of donations, and a major event opportunity as a result of the campaign. We are extremely grateful for this very high level of support which was well beyond our expectations!
Clyde Campbell, Founding Director, Shake It Up Australia Foundation
As an industry initiative oOh! joined with other members of the Outdoor Media Association (OMA) to support a campaign to raise awareness of the declining populations of a number of animal species around the world. The campaign is part of a global partnership with the National Geographic Society and Out of Home industry bodies from 20 countries around the world to bring attention to species at risk of extinction. All countries showcased the Sumatran Rhinoceros, one of the most endangered large mammals on the planet, as well as animals specific to each region. Creative featuring the rhino, Tasmanian Devil and the Australian Sea Lion were displayed across our Retail, Fly and Office networks nationally.
Pink Hope is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer, providing every family the support they need, while also providing families facing their risk of breast and ovarian cancer the information and support they need to navigate their journey.
Know Your Risk is a simple questionnaire to help you assess your personal risk of developing breast or ovarian cancer. With messaging across our Road, Retail & Fly networks, we are helping Pink Hope reach out to all women across Australia to encourage them to use the Know Your Risk tool and potentially save their lives.
Our website is being visited every few seconds and sign up to our database is incredible! What is even more amazing is the daughters of the women in our community are engaging and taking photos of the advertising. We are even reaching 12-18 year olds with positive and empowering messaging.
I seriously cannot thank the oOh! team enough. Together we really will save lives!
Krystal Barter, Founder, Pink Hope
In 2018, the Humpty Dumpty Foundation celebrates 28 years of fundraising, helping save the lives of sick and injured children in hospitals across Australia. During this time, they have provided medical equipment to over 350 hospitals and health service centres across Australia.
As well as supporting Humpty Dumpty Foundation with an ongoing awareness campaign across regional NSW and VIC, we also promote the annual Balmoral Burn, one of Humpty’s major fundraising events in Sydney. Created by Wallaby great Phil Kearns AM, the Balmoral Burn sees families, corporations, children and pets take on the 420m race course up Awaba Street in Mosman, Sydney as they run or walk to raise funds for Humpty.
Taronga is a not-for-profit organisation supporting wildlife conservation. Taronga cares for 4,000 animals from over 350 species, many of which are threatened.
Taronga Western Plains Zoo’s Pride Lands African Lion Adventure exhibit opened recently and is a $9 million project that takes visitors on a journey to Africa with an outlook offering views over the large 3.5 hectare open expanse where the lion pride roam. The new exhibit provides a village setting with free ranging goats and birds and interprets how communities in Africa live with a top order predator.
oOh! supported the launch of the new exhibit with a campaign across our Regional NSW Road and Sydney metropolitan Retail networks, to encourage visitors to head out to Dubbo to visit the zoo and this exciting new exhibit.
