Target one of Australia's highest value audiences at scale.
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oOh! has secured the advertising rights to Qantas’ Inflight Entertainment.
This allows us to help advertisers and marketers reach over 28 million domestic and international Qantas passengers annually, connecting with them throughout their entire journey – from departure to arrival.
In June 2018, oOh!’s advertising offering extended beyond the airport to include all of Qantas’ international and domestic Inflight Entertainment. This includes seatback video-on-demand, the Qantas Entertainment App, onboard free Wi-Fi and inflight news bulletins.
This complements oOh!’s current airport offering of premium airport billboards and advertising signage in Qantas domestic terminals, clubs and business lounges, right around Australia, enabling you to reach premium travellers on the ground and in the air.
Reach travellers on the ground and in the air
By adding Inflight Entertainment to our extensive airport portfolio, we can now offer advertisers an end-to-end opportunity to target one of Australia’s highest value audiences at scale,* at every stage of their journey – from entering the airport to checking in, waiting for boarding, while on the aircraft and right through to baggage collection and departure.*
Watch this short video to discover how you can efficiently reach one of Australia’s highest value audiences at scale like never before:
Testament to oOh!’s long-standing partnership with Qantas, this is the first time an Out of Home company has been contracted by an airline to provide advertising and content both at the airport and in the air.
oOh! can now provide brands with an uninterrupted audience solution to target the premium Qantas traveller. Plus, given our entire offering is underpinned by transactional data from more than 300 Quantium buyer segments, we can allow for more accurate targeting than ever.
The new way to reach one of Australia’s highest value audiences
*Source: oOh! Powered by Quantium, Qantas Terminal Audience, 233% Uplift across Highest Affluence Brand Preferences Qsegment
Learn how you can efficiently reach one of Australia's highest value audiences.