(measurement of outdoor visibility and exposure) is the official provider of audience measurement data for the Australian Out-of-Home industry.
MOVE measures audiences across Roadside, Airport and Retail environments.
MOVE simplifies the planning and buying of OOH by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).
MOVE enhances the standard measurement of target audiences, Opportunity To See (OTS), by reporting the active audiences through Likelihood To See (LTS). LTS is a quantitative measure that enables MOVE to account for the traditional passive audience interaction.
Our solutions have the potential to reach over 96% of Australian’s weekly
Each day, our solutions deliver over 93 million contacts
- The platform for building campaign reach, impacting up to 95% of Australian’s each month
- Capturing all major domestic passenger journeys in each of the 5 metro markets
- Converting awareness into purchase with reach of over 70% of Australian’s fortnightly
For more information visit:
MOVE – moveoutdoor.com.au
OMA – oma.org.au