(measurement of outdoor visibility and exposure) is the official provider of audience measurement data for the Australian Out-of-Home industry.

MOVE measures audiences across Roadside, Airport and Retail environments.

MOVE simplifies the planning and buying of OOH by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).

MOVE enhances the standard measurement of target audiences, Opportunity To See (OTS), by reporting the active audiences through Likelihood To See (LTS). LTS is a quantitative measure that enables MOVE to account for the traditional passive audience interaction.

Key Insights

  • Our solutions have the potential to reach over 96% of Australian’s weekly

  • Each day, our solutions deliver over 93 million contacts

oOh! Road

  • The platform for building campaign reach, impacting up to 95% of Australian’s each month

oOh! Fly

  • Capturing all major domestic passenger journeys in each of the 5 metro markets

oOh! Retail

  • Converting awareness into purchase with reach of over 70% of Australian’s fortnightly
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