ROAD

UNMISSABLE SCALE, COVERAGE, QUALITY IN ROADSIDE ADVERTISING

oOh! Road is Australia’s premier supplier of roadside billboards, offering access to some of the most sought-after outdoor advertising sites across Adelaide, Brisbane, Canberra, Hobart, Melbourne, Sydney and Perth.

With over 3,800 classic and 65 dynamic billboards around Australia, oOh! has an unparalleled footprint of highly visible roadside sites. Combine intelligent targeting options, and you can create a highly effective mass or local media coverage campaign.

oOh! Road can make your brand loom larger. From digital billboards and airport externals to spectacular formats and supersites, access a variety of Unmissable out-of-home advertising options with oOh!

Sound interesting? Read on.

DYNAMIC BILLBOARDS

BE DYNAMIC, TARGETED, RELEVANT

Dynamic billboards build strong engagement with Australians, allowing you to deliver highly targeted and contextually relevant advertising to the right audience, at the right time, in the right place. This innovative advertising solution allows agile brand messaging to be tailored to the time of day, day of the week or even weather, among other options. When integrated together creatively, classic and dynamic out-of-home advertising formats are a powerful combination.

LANDMARK BILLBOARDS

STAND OUT IN THE MEDIA LANDSCAPE

The giants of the media industry, classic landmark billboards stand out like no other advertising solution, swallowing the landscape around them. Landmark out-of-home advertising is iconic, makes a statement and helps elevate brands to hero status.

SIGNATURE COLLECTION

PREMIUM DYNAMIC BILLBOARDS IN AUSTRALIAN CAPITAL CITIES

oOh!’s Signature Collection is a suite of premium dynamic billboards situated in the most iconic locations around Australia’s major capital cities – including The Bourke and Emporium – two full-motion billboards in the heart of Melbourne’s CBD. With oOh! you can leverage our industry-leading digital capabilities and spectacular impact to reach a true national audience.

AIRPORT EXTERNALS

ENGAGE TRAVELLERS

Our external billboards are positioned in the most optimal locations to catch travellers arriving at and departing from Australia’s major airports. They can’t be missed, presenting an invaluable opportunity for advertisers.

SPECTACULARS

UNMISSABLE IMPACT

oOh! Road Spectaculars are outdoor advertising formats larger than 50 metres squared. Located on main arterial roads and in prominent inner-city locations, their sheer size and position provides maximum visibility and impact for brand awareness campaigns.

SUPERSITES

REACH CAPTIVE DRIVERS

A minimum of 40 metres squared, Supersites are the standard industry size for billboard advertising. Located on main arterial roads, highways and freeways, Supersites deliver brand awareness like no other medium. oOh! Road’s vast national inventory of Unmissable Supersites allow you to rotate advertising creative from location to location, and plan campaigns across multiple markets.

SUPER 8’S

MEDIA IMPACT WHERE IT COUNTS

Super 8s are proportionally the same as their bigger cousin, the Supersite, and typically located along secondary arterial roads. They’re a cost-effective advertising solution for campaigns designed to target both localised and national audiences.

PORTRAITS

ROADSIDE OUT OF HOME ADVERTISING

Located within high-traffic, inner-city areas and retail precincts, portrait billboards are a cost-effective way of achieving out-of-home media coverage.

oOh! gives brands Unmissable access to some of the most iconic sites in Australia.

Whether you’re targeting an inner city, metropolitan or regional audience, oOh! Road has an Unmissable Out Of Home solution for you.

Find out more

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Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160