oOh! offers the widest range of shopping centres across metro & regional Australia – across NEED, WANT & DESIRE centres.
oOh! can tailor your plan to the most relevant centres, or advertise across all centres for broadcast reach.
NEED centres are often local centres with easy access for parking and this convenience is what drives the frequency of visitation.
80% of spend in NEED centres goes on grocery.
Small but powerful: NEED centres have some of the top performing supermarkets in the country.
Ideal for impacting a qualified audience for FMCG, alcohol, pharmaceuticals and banks.
oOh! covers over 200 NEED centres nationally.
WANT centres are major centres, usually anchored by one or more discount department stores and one or more major supermarkets.
You can also expect to find food courts, cinemas and fashion; consumer electronics and telecoms outlets.
They have less frequent visitation but higher dwell time than NEED centres.
Great for driving reach, engagement and proximity to discount department stores, food courts, cinemas; and fashion , consumer electronics and telecoms outlets – as well as retailers you can expect to find in NEED centres.
oOh! covers over 220 WANT centres nationally.
DESIRE centres are the largest and most prestigious centres and have become a true destination for Australians. The larger the centre, the more reasons to shop and spend time at.
The longer shoppers spend in centre, the more they spend in centre.
Perfect for driving high engagement, tapping into a leisure & spending mindset in a premium environment, offering proximity to departments stores; beauty, designer and high fashion outlets – as well as retailers you can expect to find in NEED & WANT centres.