CENTRE TYPES

oOh! offers the widest range of shopping centres across metro & regional Australia – across NEEDWANT & DESIRE centres. oOh! can tailor your plan to the most relevant centres, or advertise across all centres for broadcast reach.


NEED

  • NEED centres are often local centres with easy access for parking and this convenience is what drives the frequency of visitation.
  • 80% of spend in NEED centres goes on grocery.
  • Small but powerful: NEED centres have some of the top performing supermarkets in the country.
  • Ideal for impacting a qualified audience for FMCG, alcohol, pharmaceuticals and banks.
  • oOh! covers over 200 NEED centres nationally.


WANT

  • WANT centres are major centres, usually anchored by one or more discount department stores and one or more major supermarkets.
  • You can also expect to find food courts, cinemas and fashion; consumer electronics and telecoms outlets.
  • They have less frequent visitation but higher dwell time than NEED centres.
  • Great for driving reach, engagement and proximity to discount department stores, food courts, cinemas; and fashion , consumer electronics and telecoms outlets – as well as retailers you can expect to find in NEED centres.
  • oOh! covers over 220 WANT centres nationally.


DESIRE

  • DESIRE centres are the largest and most prestigious centres and have become a true destination for Australians. The larger the centre, the more reasons to shop and spend time at.
  • The longer shoppers spend in centre, the more they spend in centre.
  • Perfect for driving high engagement, tapping into a leisure & spending mindset in a premium environment, offering proximity to departments stores; beauty, designer and high fashion outlets – as well as retailers you can expect to find in NEED & WANT centres.
  • oOh! covers over 119 DESIRE centres nationally.

Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160