LOCATE BY oOh!

MAKE YOUR BRAND UNMISSABLE IN THE RIGHT OUT OF HOME ENVIRONMENTS

Locate by oOh! puts your brand in high traffic, high dwell time places where people go to socialise, relax, study, exercise, work or play. We offer Australia’s largest digital place-based advertising portfolio. Locate by oOh! includes premium, high definition advertising opportunities, delivering dynamic content across an exclusive site portfolio of cafés, pubs, gyms, social sport centres, universities, medical centres and CBD office towers. Our location-based portfolio will help deliver your brand message to your target audience in a way that’s truly Unmissable. Here’s how.
CAFE

ENGAGED AUDIENCE IN A RELAXED MINDSET

oOh! has Australia’s only digital café media portfolio. We can help you deliver branded messages and experiences, connecting with this highly desirable audience when they’re in a relaxed mindset.

Café from Locate by oOh! enables you to reach 300,000+ white collar professionals and café patrons, in over 500+ Australian city and urban cafés. Options to connect with café audiences include digital displays, brand experiences, branded coffee cups, and mobile and Wi-Fi products. These are opportune environments to activate the consumer close to CBD shopping precincts.

While they’re waiting, Locate by oOh! also serves up Shortpress – our small business information and insights content platform that publishes content to a mobile-optimised website alongside our network of digital café screens.

On average, Australians spend four to six minutes waiting for their favourite takeaway beverages, and over 65% queue up daily or at least more than once a week. Furthermore, 83% of café-goers deem content displayed on oOh! Media’s café network to be credible, and 73% go on to search online or seek more information after seeing a café advertising screen.

OFFICE

TARGET CBD PROFESSIONALS WHILE THEY ARE AT WORK

With over 3,500 digital advertising displays in 640+ prominent Australian office towers, which house 4,900 different organisations, Office from Locate by oOh! enables your brand to reach 1.8 million CBD professionals.

Leveraging our lift, lobby and car park advertising screens, you can directly access 18+ white collar, high-income workers, while they’re in captive moments entering and exiting their places of work. This elite audience is 92% more likely to earn over $100K, with one in two planning on buying a car in the next 12 months, while 43% went overseas two or more times in the past year.

Among this group is the elusive C-suite executive, who drives to work, watches little commercial television and has no time for newspapers or magazines.

Other experiential office activation opportunities available through oOh! include lift wraps, product sampling, special events and promotions at specific sites. Locate from oOh! is also able to engage this audience with our dynamic smart ad platform, using RSS feeds, weather-triggered messaging and time-targeted creative, as well as content from partners such as ABC News, AFP and FOX Sports.

STUDY

REACH ONE THIRD OF AUSTRALIANS AGED 18-24 ACROSS 109 UNIVERSITY CAMPUSES

Get in front of 1.3 million university students each week with Study from Locate by oOh!, leveraging out-of-home advertising assets in 109 university campuses across Australia. Our study portfolio includes 200 digital screens and 120 classic panels, all strategically located in student hubs around campus. We also provide floor decals, large-format banners and experiential opportunities.

With students spending 17 hours per week on campus, and 5.5 hours within the student hubs and common areas, we can help you create campaigns that reach the heart of young Australia.

Plus, using Australia’s first integrated online and digital out-of-home content platform – Uni Junkee – oOh! can provide an online-offline advertising solution that connects with those aged between 18–24. Uni Junkee is a bold, inclusive and confident insider within Australian university life. It hosts and moderates a robust, intelligent and boundary-pushing conversation about politics, lifestyle, campus activity and job seeking. Uni Junkee showcases emerging journalism, photography and video – created for and by students – and speaks to students in a funny, irreverent and educated voice. The study audience is the mobile generation, with the average student spending 16 hours a week browsing content on their mobile.

VENUE

THE ORIGINAL SOCIAL NETWORK

Reach 450,000 Australians weekly, where they socialise, in 200+ pubs and clubs nationally. Advertising opportunities through Venue from Locate by oOh! include 240+ digital screens, bespoke branded coasters, experiential opportunities and Wi-Fi.

Did you know? 78% of Australians have visited pubs or bars in the past 12 months. While half of Australians aged 18–34 visit a pub or bar at least once in a typical week, and can wait for three minutes to make their purchase.

Then there’s Bite TV – a powerful medium exclusive to oOh! Bite TV delivers engaging video, news and sports content to a pub audience via a network of digital screens. Long-form viral video clips, curated to spark conversation, are refreshed regularly, adding to the environment and entertaining patrons while they wait at the bar. Our high definition digital screens are positioned in a unique interactive environment, which allows you to connect with this sociable audience. And 85% of venue-goers agree that Bite TV content starts conversations among friends.

 

GYM

REACH THE ASPIRATION IN AN UNCLUTTERED ENVIRONMENT

Improve your brand’s fitness with Gym from Locate by oOh! We have 253 digital displays positioned throughout 240+ gyms nationally, reaching a membership base of 266,000+ gym junkies weekly. Our gym advertising options also include experiential opportunities and Wi-Fi.

Our gym media portfolio is anchored by Jetts, but also includes advertising sites in some of the country’s largest independent gyms. This out-of-home platform allows brand presence in an uncluttered environment, reaching an aspirational, fit and health-conscious audience.

SPORT

GIVE YOUR BRAND UNMISSABLE ENERGY

The social sports audience spends an average 81 minutes in their local sporting centre each game – 30 minutes of that is dwell time pre and post-game. With Sport from Locate by oOh!, you can reach 160,000 high-energy sports and fitness enthusiasts weekly. Access 72 digital screens, 60 Activelites, large-format banners, experiential opportunities and Wi-Fi in 60+ sport centres nationally.

Also, with oOh!, your brand reach doesn’t stop once the player leaves the sporting venue. You can elevate your brand messages via display ads, video and site takeovers on our online sporting portals and apps. These digital hubs are used weekly by socially-active people to check their sporting schedule and organise their teams.

You can also access a mailing list of highly engaged subscribers, communicating directly to your desired audience via our own solus EDMs, and regular schedule and match results emails. Plus, there’s the opportunity to directly target a subscribed audience, filtering by gender, location, age and the sport they play.

HEALTH

A FOCUS ON HEALTH AND WELLNESS

Our health advertising portfolio includes assets in 58 of Australia’s largest medical centres, housing over 750 GPs, and 100s of specialists, dentists and other health professionals. We also have exclusive access to 40+ onsite pharmacies, enabling path-to-purchase opportunities. Health from Locate by oOh! can reach 520,000 patients per month, leveraging 171 digital advertising screens.

Our network touches 7.5 million patient visits per year. With wait times in this uncluttered environment stretching to 40 minutes, it’s the ideal environment to position your brand to a highly receptive audience.

Leverage oOh’s Unmissable place-based advertising network

Locate by oOh! offers Australia’s largest digital place-based network, delivering real-time weather, news and social media feeds, native need-to-know content, display advertising and Wi-Fi integration, across a variety of outdoor sites.

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