LOCATE BY oOh!

MAKE YOUR BRAND UNMISSABLE IN THE RIGHT OUT OF HOME ENVIRONMENTS

Everyone has a favourite place where they like to gather. Locate by oOh! puts your brand in places where people go to socialise, relax, study, exercise, work or play.

Locate offers Australia’s largest digital place based portfolio including premium high definition advertising opportunities across a portfolio of cafés, pubs, gyms, social sport centres, universities, medical centres and office towers.

Combining engaging relevant content with real time news feeds, extended dwell times and high frequency viewing; our portfolio will help deliver your message to your target audience in a way that is truly Unmissable.

CAFE

ENGAGED AUDIENCE IN A RELAXED MINDSET

  • 500+ CBD and urban cafes
  • Reaching 300,000+ CBD professionals and broader cafe audience
  • Connects to audiences via digital displays, experiential opportunities, branded coffee cups and Wi-Fi

Australia’s only digital Café portfolio offers a range of opportunities to deliver branded messages and experiential opportunities during the daily coffee ritual. Connect with the café audience during ‘me time’.

On average, people spend four to six minutes waiting for their favourite takeaway beverages, and over 65% of this highly desirable audience queue up daily or at least more than once a week.

83% of Café goers believe that the content displayed on the medium is credible and 73% go on to further search online or seek more information after seeing a café screen.

Make the wait less boring with Locate by oOh!’s cafe network around Australia.

OFFICE

TARGET CBD PROFESSIONALS WHILE THEY ARE AT WORK

  • 3,500+ digital displays in 640+ high profile office towers throughout Australian metro areas
  • Reaching 1.8M+ CBD Professionals
  • Offering a range of Lift, Lobby and Car Park screens

Experiential activation opportunities include lift wraps, product sampling, special events and promotions at specific sites. Through office, you can reach 18+ white-collar workers who are high income earners such as directors and senior managers, business decision makers and affluent consumers, including the elusive C-Suite executives.

This elite audience is 92% more likely to earn over $100K with one in two planning on buying a car in the next 12 months, while 43% went overseas two or more times in the past year.

Take your brand to new heights with Locate by oOh!’s Out Of Home presence at office towers around Australia.

STUDY

REACH ONE THIRD OF AUSTRALIANS AGED 18-24 ACROSS 109 UNIVERSITY CAMPUSES

  • 109 tertiary campuses nationally
  • Reach 1.3 million 18-24 year old Australia’s weekly
  • 200 digital screens and 120 classic panels strategically located in student hubs on campus
  • Study also offers floor decals, large format banners and experiential opportunities

Students spend 17 hours per week on campus and 5.5 hours within the student hubs and common areas.

Target students on campus, as well as online via authentic content delivered by Hijacked – Australia’s first integrated online and digital out-of-home content platform.

Hijacked is a bold, inclusive, confident insider within Australian university life, hosting and moderating a robust, intelligent and boundary-pushing conversation about politics, lifestyle, campus activity and job seeking. Hijacked showcases emerging journalism, photography and video – created for and by students – and speaks to students in a funny, irreverent and educated voice. The Study audience is the mobile generation. The average student spends 16 hours a week browsing content on their mobile.

VENUE

THE ORIGINAL SOCIAL NETWORK

  • 200+ pubs nationally
  • Reaching 450,000 Australians weekly – where they socialise
  • 240+ digital screens, bespoke branded coasters, experiential opportunities and Wi-Fi

78% of Australians have visited pubs or bars in the past 12 months. Half of Australians between 18-34 visit a pub or bar at least once in a typical week and can wait for three minutes to make their purchase.

Target pub goers with Bite TV -a powerful medium for driving these consumers to mobile interaction.

Bite TV delivers engaging video, news and sport content to this audience via a network of always-online digital screens. Long-from viral video clips, curated to spark conversation, are refreshed regularly, adding to the environment and entertaining patrons whilst they wait at the bar. 85% of Venue goers agree that our content starts conversations amongst friends. Our high definition digital screens are positioned in a unique interactive environment, allowing brands to connect with this sociable audience.

Fill those moments with Locate by oOh!’s Out Of Home presence at pubs and clubs around Australia.

GYM

REACH THE ASPIRATION IN AN UNCLUTTERED ENVIRONMENT

  • 240+ Gyms nationally
  • Reaching a membership base of 266,000+ weekly
  • Gym connects with the audience via 253 digital displays, experiential opportunities and Wi-Fi

Anchored by Jetts Gym’s and some of the country’s largest independent gyms, this platform allows brands to be elevated in an uncluttered environment where the fit and health-conscious audience are at their most aspirational.

Improve your brand fitness with Locate by oOh!’s Out Of Home presence at gyms around Australia.

SPORT

GIVE YOUR BRAND UNMISSABLE ENERGY

  • 60+ sport centres nationally
  • Reaching 160,000 high energy sports and fitness enthusiasts weekly
  • Offering 72 digital screens, 60 activelites, large format banners, experiential opportunities and Wi-Fi
  • Brands integration extends online – Team management mobile app organising over 600,000 participants

The social sports audience spends an average 81 minutes in the centre, 30 minutes of which is dwell time pre and post-game.

Your reach doesn’t stop once they leave the sporting venue. Extend your key messages via display ads, video and site takeovers on our online portals. Our online portals are used weekly by socially active people as they check their weekly sporting schedule and organise their team.

With a mailing list of highly engaged subscribers, you can communicate directly to your target audience with our own solus EDMs and regular schedule and match results emails. You can also directly target your desired subscribers by their gender, location, age and the sport they play.

Get into the game with Locate by oOh!’s Out Of Home presence at social sporting venues around Australia.

HEALTH

IMPACT PEOPLE WITH HEALTH AND WELLNESS ON THEIR MIND

  • 58 of Australia’s largest medical centres nationally
  • Reaching 520,000 patients per month
  • 171 digital screens

Our portfolio encompasses over 750 GP’s, 100’s of specialists, dentists and other health professionals. There are also 40+ onsite pharmacies creating path to purchase opportunities.

With over 7.5 million visits per year across the network, wait times in this environment stretch to an extraordinary 40 minutes, in a non-cluttered space and to an audience that is in a highly receptive mindset.

UNMISSABLE PLACE BASED NETWORK

Locate by oOh! offers Australia’s largest digital place based network, delivering real-time weather, news and social media feeds, native need-to-know content, display advertising and Wi-Fi integration.

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Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160