FLY

REACH A CAPTIVE, PREMIUM AUDIENCE WITH AIRPORT ADVERTISING

oOh! Fly provides brands with classic and dynamic advertising formats that reach high value airport audiences. With world-class inventory, throughout Australia’s major airports, we can offer you the most effective and dynamic way to connect with hard to reach business and leisure travellers.

oOh! Fly’s coverage stretches across airports in Adelaide, Brisbane, Cairns, Canberra, Gold Coast, Launceston, Melbourne, Sunshine Coast, Sydney and Perth. With premium airport billboards and advertising signage in 16 terminals, 17 lounges and 13 cities, we offer unrivalled scale and targeting solutions.

Also, through our long-standing partnership with Qantas, oOh! Fly can provide you with exclusive access to advertising options in Qantas terminals and Club and Business lounges.

Sounds enticing? Read on.

BOULEVARD

100% OF DEPARTING PASSENGERS

Boulevard is the equivalent to a terminal’s ‘high-street’, featuring high impact, landscape displays throughout the main walkways of Australia’s airport terminals. This advertising option is designed to reach all departing airport passengers, using large-scale, landscape, digital panels to connect with travellers en-route to lounges, boarding gates and retail precincts.

LONGREACH

HIGH BRAND IMPACT

Longreach provides access to all departing Qantas passengers. With flight information displayed on either side of the premium, digital advertising panel, Longreach commands attention and elevates brand status.

METRO EXECUTIVE

HIGH REACH & FREQUENCY

Metro Executive provides brands with a platform to target all stages of the passenger journey. A high frequency portfolio of portrait digital displays, Metro Executive advertising formats are strategically placed throughout major precincts, including arrivals, departures, lounges and retail areas.

ENTERPRISE

PROXIMITY TO DEPARTURE LOUNGE AUDIENCES

Enterprise panels are landscape digital displays located at the gateway to departure lounges. They also reach Qantas Valet users at check-in in Sydney and Melbourne.

QANTAS LOUNGES

ENGAGING THE FREQUENT FLYER

Qantas Club and Business Lounge packages provide unique multi-screen brand exposure, designed to enhance the Qantas flyer’s experience in a trusted environment.

oOh! has also developed a content portfolio specifically for the Qantas Lounge audience – Q View – a news and entertainment platform designed to entertain and inform.

TOUCHDOWN

REACH 100% OF ARRIVING PASSENGERS

Every arriving passenger walks underneath oOh! Fly’s Touchdown displays as they make their way to the exit and baggage claim. This is the last touchpoint that all passengers have in the airport journey nationally. Touchdown displays are landscape, digital advertising formats viewed head on. They’re an opportune way for brands to impact passengers with localised or reinforced messaging at both ends of their journey.

COLLECT & CONNECT TV

AN AUDIOVISUAL ADVERTISING PLATFORM

Displayed at the baggage carousel in all major Australian airports, Collect & Connect TV enables a four-minute content and advertising loop, pulling localised content, news, sports and weather updates. With full TVC compatibility and an average dwell time of 12 minutes, brands can leverage the Collect & Connect TV screens to access and engage with a high value audience as they’re collecting their check-in baggage. Collect & Connect TV is only available from oOh! Fly.

AIRPORT EXTERNALS

MAJOR BRAND IMPACT

oOh! Fly’s external billboards are the gateway to and from airports and provide an invaluable touchpoint for brands wanting to connect with travellers. Placed in optimal locations upon arrival or departure, across the majority of Australia’s major airports, these airport advertising sites are impossible to miss.

THE HALO & THE BOSS

UNIQUE TO oOh!

The Halo is oOh!’s unique and impactful circular LED site located in the busy Melbourne Airport retail precinct. Capturing 100% of departing T4 passengers with a sound shower, and positioned within a high dwell environment of approximately 45 minutes, this advertising asset presents huge media value.

The Boss is Sydney’s first full-motion, dynamic taxi rank advertising site. It also captures long passenger dwell times, particularly with a highly qualified and affluent Qantas audience.

BESPOKE SOLUTIONS

TARGETED & ENGAGING SOLUTIONS

oOh! Fly also offers a range of classic, ambient and bespoke airport advertising opportunities, designed to suit your individual needs and engage specific audiences. From security tray takeovers and window decals to lightboxes and promotional zones, oOh! Fly can create unique opportunities to engage passengers during the long airport dwell times.

Use oOh! Fly to access some of the most visible airport advertising in Australia

Put your brand in-front of Australia’s high value traveller audience, in a high dwell time environment, with the help of oOh! Fly.

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Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160