EDGE

YOUR AUDIENCE-LED EXPERIENTIAL AGENCY, POWERED BY AUSTRALIA’S LOCATION LEADERS EDGE specialises in connecting brands to audiences through experiences. These experiences create deeper brand connections that inspire purchase. We achieve this by leveraging our unparalleled out-of-home footprint, accessing audiences across Australia’s shopping centres, airports, CBD office towers, universities, cafés, gyms and sporting centres. We are the experiential industry’s largest investor in data and boast a leading internal insights department, national team of Brand's ambassadors and over 13 years’ experience. Our unrivalled audience-led insights and location expertise, optimises brands experiential investment and delivers sales.

EDGE’s deeper brand connections inspire purchase

Through our audience-led insights we engage audiences across Australia’s leading locations and inspire sales.

Shopping Centres | Airports | CBD Office Towers | Universities | Cafés |Gyms | Sports Centres

EDGE delivers world first for Mercedes

EDGE is supported by the strength of oOh!’s world class insights, along with our national portfolio of Out of Home locations and innovative media, mobile and online solutions.

Insights | oOh! Eco-System solutions | Trackable Results

Exclusive national ‘Connect Platform’

The Connect Platform specialise in engaging, educating and selling to audiences. They are modular units built in collaboration with Retail, Airport, Office and Study locations to ensure they comply with all requirements. If you have a short lead time or limited budget then our ‘Connect Platform’ is ideal.

Exclusive R&L Brand Pathway

EDGE ‘Radial & Linear’ Brand Pathways have experiential at the core and integrate digital media to immerse audiences in the brand and drive consideration, educations and sales.

Bespoke Experiential, Media and Online Solutions

EDGE’s bespoke experiential, media and online solutions deeply engage consumers, deliver on brand objectives and drive category and business growth.

In-house Brand Ambassadors

EDGE’s mission is to deliver best-in-class brand ambassadors as we know they are the critical element of experiential campaigns. To achieve this, we employ our own team of brand ambassadors, directly managed by our state-based people managers. All are inducted in our G.R.E.A.T. Process © and trained in sales and logistics for each campaign. We are proud of our culture of delivering results.

Multi locations

EDGE knows audiences and locations. A key strength is being able to tailor brand experiences to many locations within a single campaign.

In-store & Sampling

EDGE is experienced in both wet and dry sampling for in-store, in-mall and outdoor experiential campaigns. We can manage your experiential campaign in any Australian Shopping Centre.

THE WALL

Unique to EDGE is our partnership with Fostered who created THE WALL. THE WALL is a collaboration between a brand and an artist to deliver a truly original response to a creative piece. The WALL combines the best of EDGE’s location and experiential experience with Fostered’s artist management.

Exclusive Dynamic Technology

oOh!’s EXCITE screens have unrivalled sensory features that lure shoppers to deeply engage with advertisers via the panel and integrate the campaign with online, mobile and social media.
The power-packed technologies of the EXCITE network include: multi-touch screen; Kinect 2.0 gesture control; voice recognition; web-cam; audio and 4G connection.

EDGE is experienced across all categories

We work with some of Australia’s most iconic brands to deliver experiential campaigns across FMCG, government, automotive, finance, beauty, education, destination, aviation and technology.

See Our Campaigns

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Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160