Road

Road Billboard Advertising

BE DYNAMIC, TARGETED, RELEVANT

Digital billboards give the advertiser the ability to be dynamic, targeted and relevant. We’re creating innovative solutions for advertisers that add to the strength of traditional static big billboards and utilising the capabilities that Digital OOH now offers to build stronger engagement with Australians.

DOMINATE THE LANDSCAPE

The giants of the industry, landmark billboards stand out like no other site and can dominate the landscape around them. Typically the largest of all sites, Landmarks are iconic, provide a statement and launch brands to hero status.

GATEWAY TO AND FROM THE AIRPORT

Our external billboards are the gateway to and from the airport creating an invaluable touch point upon arrival or departure. Placed in key locations, these sites are impossible to miss across the majority of Australia’s key airport hubs.

DOMINANT AND IMPACTFUL

Dominant and impactful, spectacular billboards are greater than 50 metres squared. Located on main arterials and inner city locations, their sheer size provides maximum visibility and impact for campaigns to drive brand presence and status.

PLAN CAMPAIGNS ACROSS MULTIPLE MARKETS

The industry standard for billboard signage, supersites are more than 40 metres square in size. Situated on main arterials, highways and freeways these impactful sites allow clients to rotate material from site to site and plan campaigns across multiple markets due to the standard sizing.

COST EFFECTIVE PLATFORM

A scaled down version of the Supersite, Super 8’s are proportionally the same as their bigger cousin and are typically located along secondary arterials and provide a cost effective platform for both localised and national billboard campaigns.

INNER CITY AND RETAIL PRECINCTS

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas. On average, more than 9 times the size of a bus shelter ad, these billboards provide greater impact and presence than their street furniture counterparts.