Let’s face it, in Australia the car rules!
We drive over 200 billion kms each year. So while other traditional media audiences are fragmenting, our billboard signs have more people watching than ever. In fact 74% at least daily or several times a week!*
oOh! always looks for intelligent ways to help our clients.
To search and view our range of billboard formats and over 4,200 billboards across Australia explore oOh!'s billboard gallery and locations page.
*Why Size Really matters – Consumer Research Study 2011
There are five key types of billboards in Australia: See what they look like in this section.
Spectaculars:
Dominant and impactful, spectacular billboards are greater than 50
metres squared. Located on main arterials and inner city locations,
their sheer size provides maximum visibility and impact for campaigns to
drive brand presence and status.
Supersites:
The industry standard for billboard signage, supersites are more than
40 metres square in size. Situated on main arterials, highways and
freeways these impactful sites allow clients to rotate material from
site to site and plan campaigns across multiple markets due to the
standard sizing.
Super 8’s:
A scaled down version of the Supersite, Super 8’s are proportionally
the same as their bigger cousin and are typically located along
secondary arterials and provide a cost effective platform for both
localised and national billboard campaigns.
24 sheet Posters:
One of the oldest billboard sizes, the 24 Sheet Poster, or 24’s, are
most often located on secondary arterial roads, commercial areas and
near train stations. 24’s are typically best suited to localised or
targeted campaigns on a site by site basis or as packages to provide
mass reach for national market based campaigns.
Portraits:
Often referred to as Style Panels, Portrait
billboards are a cost
effective way of providing roadside coverage along inner city locations
and retail precincts in high pedestrian or vehicular traffic areas. On
average, more than 9 times the size of a bus shelter ad, these
billboards provide greater impact and presence than their street
furniture counterparts.
Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.
On average, more than 9 times the size of a bus shelter ad, these billboards provide greater impact and presence than their street furniture counterparts.
There are four key types of landscape billboards.
Spectaculars:
Dominant and impactful, spectacular billboards are greater than 50 metres squared. Located on main arterials and inner city locations, their sheer size provides maximum visibility and impact for campaigns to drive brand presence and status.
Supersites:
The industry standard for billboard signage, supersites are more than 40 metres square in size. Situated on main arterials, highways and freeways these impactful sites allow clients to rotate material from site to site and plan campaigns across multiple markets due to the standard sizing.
Super 8’s:
A scaled down version of the Supersite, Super 8’s are proportionally the same as their bigger cousin and are typically located along secondary arterials and provide a cost effective platform for both localised and national billboard campaigns.
24 sheet Posters:
One of the oldest billboard sizes, the 24 Sheet Poster, or 24’s, are most often located on secondary arterial roads, commercial areas and near train stations. 24’s are typically best suited to localised or targeted campaigns on a site by site basis or as packages to provide mass reach for national market based campaigns.
Portrait Billboards:
Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas. On average, more than 9 times the size of a bus shelter ad, these billboards provide greater impact and presence than their street furniture counterparts.
Location overview allows you to view some of oOh!'s 4,200+ billboards across metro & regional Australia.
Creative view allows you to view your creative on a variety of billboard sizes and formats before you book your campaign.
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Have a question? Want to know more? We would love to hear from you, so
send us your enquiry and we will get back to you as soon as possible.
