Regional Outdoor Advertising

With over 2,600 big billboards across regional Australia, oOh! has one    out-there just right for your brand.

When it comes to regional Australia oOh! is king of the road. Not only because we represent 95% of the big billboards in these areas. But because oOh! has established metropolitan quality billboard sites on Australia’s superhighways, in response to the growing sophistication of the regional market.

Big skies, open roads and a captive audience.

Regional consumers travel on average 46 minutes and 66 kilometres each day. And with 67% of them having seen a billboard in the last week* oOhregional! allows our clients to extend their presence beyond the urban fringe.

*The Seed - How We Really Travel 2009

With close to 100 shopping centres across regional Australia, oOh! can provide a tailored retail media schedule that puts your brand in front of shoppers at the very place where they are ready to buy.

There are three key types of billboards in regional Australia. See what they look like in this section.

Supersites:

The industry standard for billboard signage, supersites are more than 40 metres square in size. Situated on main arterials, highways and freeways these impactful sites allow clients to rotate material from site to site and plan campaigns across multiple markets due to the standard sizing.      

Super 8’s:

A scaled down version of the Supersite, Super 8’s are proportionally the same as their bigger cousin and are typically located along secondary arterials and provide a cost effective platform for both localised and national billboard campaigns.      

24 sheet Posters:

One of the oldest billboard sizes, the 24 Sheet Poster, or 24’s, are most often located on secondary arterial roads, commercial areas and near train stations. 24’s are typically best suited to localised or targeted campaigns on a site by site basis or as packages to provide mass reach for national market based campaigns.

Location overview allows you to view some of oOh!'s big quality billboards across regional Australia.

Creative View allows you to view your creative on a variety of billboard sizes and formats before you book your campaign.

Have a question? Want to know more?  We would love to hear from you, so send us your enquiry and we will get back to you as soon as possible.

oOhregional! provides a full creative service that runs your campaign from start to finish. Our design packages are strategically managed from initial idea & artwork development to final print execution. We have the best in-house design service on offer in the industry. With truck-loads of advertising experience, we proudly deliver innovative creative solutions which are designed to engage your customers. Let us tailor your next creative campaign to achieve out-there success!