Experiential marketing, product sampling, street and interactive promotions.
With oOhfactor! your customers can experience it too.
We create positive brand experiences that help your customers connect with your brand on an emotive level. And they won't forget you in a hurry. With 89% agreeing that it allows them to experience the product before buying it!*
Unique brand experiences that support your advertising campaign. That’s out-there thinking.
Our experiential marketing capability is designed to integrate into broader advertising campaigns. You can add the oOhfactor! anywhere from the beach, to events, on the street, or at the shopping centre. And when you support a shopping centre advertising campaign with oOhfactor! your brand is top of mind all the way to point of decision.
*Marketbeat - Nov 09
Try before you buy!
With 58% of shoppers always buying items not on their shopping list*, ShopaLite Live helps to influence these purchases through live brand experience.
Positioning highly trained brand ambassadors at key ShopaLite sites displaying your message, you can impact shoppers with your product samples or brand information at the point of decision.
*The Seed - How We Really Shop 2009
Consumer Interaction & Demonstration Zones (also known as casual mall leasing sites) are available at a variety of locations within the high traffic shopping centre environment.
Brand ambassadors engage with consumers and create an impactful experience on a one-to-one level whilst promoting your product.
Brand ambassadors engage with consumers on a one-to-one level promoting your product within the high traffic shopping centre environment.
Mall Roaming effectively drives sales at the point of decision where a retail offer is incorporated.
Bring your brand to life in the high traffic centre court zones of major shopping centres with oOh!’s Centre Court Brand Experience activations.
These quality activations are best suited to brand experience, interactive zones, fashion shows, & staged events.
The transit environment provides a fantastic platform to ensure your product is placed into numerous hands in a short space of time. Teams of Brand Ambassadors ambush the morning and evening commuters offering them product samples or education. This environment works particularly well for reach based campaigns.
Meanwhile on the streets of the CBD a team of brand ambassadors can bring your product or message to the forefront as they roam around guerilla style! CBD Sampling is a cost effective way to connect with a mass consumer market.
The oOhfactor! Street Team brings your product or message to the forefront as they target key events, hot spots and major precincts in NSW, VIC & QLD.
Street Teams can also hit the road in a fully branded vehicles or even bicycles providing a cost effective way to connect and sample to a mass consumer market.