TOOLS

Innovation at oOh! is about much more than digital signage. We’ve invested in technology, audience profiling tools and partnerships with leading data providers to build the Out Of Home industry’s best combination of data, analytics and insights for audience profiling and targeting through to audience and ROI delivery.

Organisations now have the ability to integrate consumer and location based insights to uncover new potential for highly‐personalised marketing messages, which offer precisely what customers need in that moment.

View some of the tools we use to make sure your campaigns hit the mark.

QUANTIUM

oOh!’s exclusive partnership with Australia’s leading data and analytics firm Quantium represents an Australian first in audience targeting capabilities for advertisers using real time data.

The partnership will allow oOh! to define audiences based on Quantium’s world class customer transaction and behavioural datasets and deliver these solutions to advertisers at across the oOh!’s national network

Linking Quantium’s world class customer transaction and behavioural data to oOh!’s expanding data sources will provide aggregated, anonymous group insights that are geographically-specific.

LOCATOR

Created by oOh!’s inhouse data and insights team, Locator is a Retail proximity targeting tool designed to plan targeted campaigns based on proximity to key retail locations.

Utilising live data from 45,000 retailers across 530 shopping centres, Locator generates lists of retail centres based on specific retailers or categories, allowing our campaign planners to design campaigns based on proximity.

CRAFT

CRAFT (Connected Reach and Frequency Targeting) is oOh!’s proprietary Retail regional reach and frequency tool developed in conjunction with The Demographer’s Workshop.

As MOVE’s coverage is limited to 5 capital cities, CRAFT was developed to measure oOh!’s regional retail inventory and act as a planning tool for both metro and regional Australia.

CRAFT provides in depth reach and frequency model each, frequency and contacts score for individual or groups of regional centres.

CRAFT compliments MOVE providing clients with a national view of their campaign reach.

NIELSEN CMV

Nielsen Consumer & Media View (CMV) is a leading syndicated multi-media database that is collected from a large and nationally representative sample of 22,000 Australians aged 14+.

Nielsen CMV tracks media consumption, attitudes, lifestyle choices, brand perceptions and shopping habit of target audiences. Nielsen CMV also reports visitation to key Out of Home environments and engagement with Out of Home formats.

oOh! uses Nielsen CMV to provide in-depth profiling and understanding of target audiences to determine the most the effective Out Of Home solution to achieve client campaign objectives.

NEURO INSIGHT

oOh! commissioned Neuro Insight to explore how multi media campaigns can be optimised to increase out-of-home effectiveness.

The study identified the “Iconic Trigger” in over 65 television commercials and quantified the added effectiveness of using this moment in out-of-home creative.

Using “Iconic Triggers” from a TVC improves Out of Home campaign effectiveness by +42%.

OMA MOVE

MOVE (Measurement of Outdoor Visibility and Exposure) simplifies the planning and buying of OOH by producing audience measurement results for any combination of formats or tailored packages

Measuring metropolitan audiences across Roadside, Airport and Retail environments, MOVE enhances the standard measurement of target audiences and Opportunity To See (OTS) by reporting the active audiences through Likelihood To See (LTS).

MOVE is provided by the Outdoor Media Association and is the official provider of audience measurement data for the Australian Out Of-Home industry. It is endorsed by the MFA and AANA.

GEOEMMA/AUDIENCE PROFILER

Geoemma/Audience Finder is a mapping and audience analysis tool that enables local area and consumer profiling.

Developed using Australia’s cross-platform audience insights survey EMMA (Enhanced Media Metrics Australia) data in conjunction with RDA Research’s GeoTribes and GeoSMART segmentation tools, it also includes Australian Bureau of Statistics data.

Geoemma/Audience Finder profiles audiences (using a range of demographics, buyergraphics and psychographics) and enables granular proximity analysis of audiences including mapping.

Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160