RESEARCH

Understanding audiences and their behaviours and attitudes is essential to delivering successful marketing communications.

We commit significant investment and resources into gaining those insights using a vast range of research tools, studies and overall learnings from other markets.

Eye Tracking Research Study

oOh! are an inquisitive bunch and wanted to know more about how people consume away from home advertising. So we used advanced eye tracking technology to look through consumers’ eyes to measure visual engagement with our formats in airports, shopping centres and on campus.

How We Really Travel: Regional Australia Research Findings

oOh! commissioned The Seed to better understand consumers in regional Australia areas, including their travel and shopping patterns and consumption of billboards. The regional population is growing, with over 36% of Australian’s living in regional areas.

How We Really Shop: Retail Research Study

oOh! commissioned The Seed to provide fresh insights into the attitudes and behaviours of consumers within the shopping centre environment, including the role of retail signage.

Sydney

76 Berry St, North Sydney, NSW, 2060, Australia

+61 (2) 9927 5555

Melbourne

165 Fitzroy St, St Kilda, VIC, 3182, Australia

+61 (3) 8598 0700

ADELAIDE

84 Frome St, Adelaide, SA, 5000, Australia

+61 (8) 8367 3222

BRISBANE

54 Doggett St, Newstead, QLD, 4006, Australia

+61 (7) 3620 2900

PERTH

201 Subiaco Rd, Subiaco, WA, 6008, Australia

+61 (8) 9388 7844

AUCKLAND

30 St Benedicts St, Auckland, New Zealand

+64 (9) 307 9160