Achieve over 8 million active lifestyle impacts annually with this new and innovative channel that delivers messages to people enjoying a wide range of sports.

  • Reach 160,000+ high energy sports people per week
  • 70% of 18-49s visit a fitness centre or gym in a typical week
  • 68% aged between 18-49, 90% are working
  • 86% recall ActiveLites in Sports centres
  • 81 minutes spent in Centre by participants, where 30 minutes is dwell time pre and post game
  • 73% of our audience purchase products online, with 45% buying on a regular basis
  • Growing demand on the fitness industry, forecast 2.7% growth for fitness centres and gyms in the next 5 years
  • Online monthly average of 3,000,00 ad impressions and almost 125,000 unique browser visits

Source: Sports Survey 2013 / Nielsen CMV, survey 1, 2013 / Ibisworld 2012