Reach over 414,000 gym goers fortnightly with this aspirational channel that is perfectly attuned with the audience’s desire to achieve something better.
- Active bodies over 66% are regular exercisers.
- 56% actually enjoy tough, physical activity.
- Over three quarters say keeping healthy is a priority.
- Over 48% of Locate’s fitness audience visit the gym during a typical weekday and typical weekend.
- Core audience 25-39 and national metro coverage.
- 721 touchpoints across our network. 272 digital, 135 static lightboxes & 314 change room panels
- 31% more likely to earn a minimum of $70K.
Source: oOh! Place Research 2012 / Nielsen CMV Survey 1 2013