MOVE is a web-based measurement system used by media agencies and operators to determine the reach and frequency of out-of-home campaigns. Developed by the Outdoor Media Association (OMA) it is the first system globally to provide results on each of the different outdoor formats and environments, as well as provide cross-formatting opportunities.
MOVE is used as part of oOh!’s overall planning and optimisation approach when responding to client briefs. Along with oOhconnect!’s other research tools, MOVE is an integral part of the process we undertake to ensure delivery of the most effective billboard and shopping centre advertising campaigns for our clients.
MOVE supports what we at oOh! already knew about out-of-home – it is a proven medium for multiple campaign objectives.
On the MOVE system, we have published example billboard and shopping centre advertising campaigns for clients and agencies to use. At oOh! we recommend that you contact us when planning an outdoor advertising campaign, so that we are able to utilise MOVE along with the suite of research tools available within oOhconnect! to ensure the most effective campaign delivery.
To find out more about MOVE simply click here moveoutdoor.com.au
To learn more about the Outdoor Media Association (OMA) click here oma.org.au
