oOh! has all the tools you need to connect your brand with consumers.

At oOh!, we recognise the importance of research and strategic thinking to quantify and provide advertisers with key learnings across all of our products.

Brands need the right media in the right place to stand out.

Our continual investment into 3rd party and bespoke research allows us to assist our clients in achieving the most effective outdoor advertising campaigns that meet their objectives, and draws on a range of well known resources such as Roy Morgan, The Shopping Centre Council of Australia and MOVE to name a few of the tools available within oOhconnect!  

Through oOhconnect! we are able to provide more targeted and effective outdoor media campaigns, by using a variety of research & strategy tools, targeted planning, weighting to budgets, and the utilisation of experiential marketing and cross format opportunities.  

For more on oOhconnect! and how we can help your brand connect with consumers out-of-home get in touch with us.

The introduction of the audience measurement system MOVE enables us to assess the reach and frequency of large format billboard campaigns.   

At oOh! we know that billboard advertising delivers more than just audience numbers - it also delivers cut-through!  So oOhconnect! commissioned Survey Sampling International to conduct research to discover further study exactly what people think of large format billboards, when and where they see them and how often. The results were compelling.  

Click here to see the results.

As market leaders within the retail environment, it is essential that we understand and have intimate knowledge of consumer behaviour, media effectiveness, centre types, campaign implementation and optimisation.  

oOhconnect! invests heavily in Directional Insights; a retail, shopping centre and property research specialist with a database of over 55,000 consumers, as well as bespoke studies such as the "How We Really Shop" research series via The Seed, and our individual campaign studies through Marketbeat.  

Click here to see Directional Insights results 

Click here to see "How We Really Shop" snapshot

Click here to see Marketbeat Campaign Studies

The more we learn about regional Australia, the more we understand how important it is for brands to be capitalising on this powerful audience. 

To help determine what role outdoor advertising plays in communicating to regional Australia, oOhconnect! once again commissioned The Seed and discovered that these consumers have a huge reliance on the car, with 66km travelled on an average weekday and 66% of them seeing a billboard in the last week.  A huge opportunity that can't be ignored by brands wanting to tap into the 8 million Australians now living in regional Australia!   To learn more view the full "How we really Travel" study.

Click here to see "How We Really Travel" results

oOhfactor! provides advertisers with the opportunity to implement engaging one-on-one communication with consumers, whereby consumers can play an active role in the brands overall communicaton.  

Through client testimonials as well as commissioned research, we know the strengths and benefits experiential marketing can provide our clients.  With 84.9% of consumers agreeing that experiential gives them ideas of new products to buy and 64.8% saying they will go and buy the product today or in the near future, the results oOhfactor! can deliver speak for themselves!  

Click here to see Experiential Research