oOh!media has strengthened its Out Of Home market leadership in South Australia by winning a major government contract for 40 large format billboards across Adelaide’s metropolitan area.

The competitive tender by the SA Government’s Department of Planning, Transport and Infrastructure was successfully retained by oOh!, which has held it since its acquisition of Russell Ads in the early 2000s.

oOh!’s Group Director Road, Noel Cook, said today the long-term agreement gives oOh! the rights to deliver advertising on the existing suite of 40 classic billboards and upgrade key strategic locations to digital.

Mr Cook said: “Continuing this contract with the SA Government demonstrates our success and proven capabilities in fostering long-term relationships with government partners. It also reinforces our reputation as a trusted commercial partner with governments across NSW, Victoria, Queensland and SA.”

“Continuing this contract with the SA Government demonstrates our success and proven capabilities in fostering long-term relationships with government partners. It also reinforces our reputation as a trusted commercial partner with governments across NSW, Victoria, Queensland and SA.”

“The 40 billboards are widely spread across Adelaide and some of the most desirable locations are earmarked for conversion to digital. This is the biggest single contract of large format billboards in Adelaide. The win solidifies oOh!’s market-leading position in Adelaide and is indicative of our investment plans and our digital strategy.”

The company has also added another key advertising site in Adelaide to its growing national portfolio of digital billboards and strengthened its position as the largest-reaching digital Out Of Home network in Adelaide’s CBD.

oOh! recently converted a prominent billboard at the intersection of West Terrace and Franklin Street which overlooks traffic driving into the city from Sir Donald Bradman Drive.

In its first week of operation, Adelaide’s newest digital billboard has attracted key SA advertisers such as Flinders University and the RAA and national advertisers including Samsung and Hyundai.

For more information:  John Hanrahan, Lighthouse Communications Group – 0411 212 965


About oOh!media: oOh! is a leading operator in Australia and New Zealand’s fast-growing Out Of Home advertising industry. We create deep engagement between people and brands through Unmissable location-based media solutions. Our portfolio is unparalleled, with a diverse portfolio of static and digital signs across roadside, retail, airport and place based media offering in CBD office towers, cafés, fitness venues, bars and universities. We combine this extensive reach with sophisticated data, industry leading insights and world leading digital innovation, integrating our physical inventory with experiential, social and mobile online channels to provide clients with greater connections with consumers.