Premium large format digital printing and production company Cactus Imaging has purchased a DURST 512R printer that it says will transform the way the Out Of Home advertising market prints.

Cactus Imaging’s General Manager Nigel Spicer said today the Austrian/Italian -manufactured printer is “the Bentley of printers – top of the line, technically advanced and extremely versatile.”

Acquired by oOh!media in 2016, Cactus Imaging has a long-held reputation as an industry-leading innovator. It is the first company in Australia to offer clients printing with a Durst 512R, the very latest in grand format UV print technology.

Mr Spicer said: “It will take Out Of Home advertising to another level with the short lead times for print. The Durst 512R is capable of printing 5m wide at 360 metres in two hours with unbelievable print quality. It does away with banding in wide format printing.”

“Its versatility allows us to print on vinyl, mesh, SAV (self-adhesive vinyl), polyethylene and fabric. It has increased our capacity to attract new clients.”

After testing the new printer at its Sydney location in recent months, Cactus Imaging is now using it to produce work for a range of industries – from large format billboards for OOH to retail, construction, high resolution wallpaper and interior design, and fashion exhibitions.

Mr Spicer said: “The Durst is so technically advanced that we’ve been able to combine the ultra-flexible inks with the very latest European printable textiles to produce stunning fabric prints. Our wide range encompasses outdoor billboards and the most delicate of backlit high fashion-printed images.”

He added: “Cactus Imaging continues to keep up to date with and research the world’s best technology to support our clients.”

oOh!media CEO Brendon Cook said Cactus Imaging was renowned for its leadership in large format digital printing. “Cactus Imaging’s investment in the Durst 512R printer will ensure that it remains an innovator in the Australian market and helps oOh! to deliver high quality Out Of Home campaigns in the classic format, with unparalleled speed to market, for Australian brands,” he said.

Media contact: John Hanrahan Lighthouse Communications Group 0411 212 965

Cactus Imaging is an industry leader in digital printing services for grand format images worldwide. It produces front lit and backlit billboards, point of purchase posters, retail displays and decals, street furniture, stadium and arena displays, transit advertising, airport terminal displays, exhibition graphics and displays, wall murals, banners, event and stage backdrops, point of sale displays, and construction signage and hoardings. The company also provides services to the South East Asian regions from Cambodia. Cactus Imaging Pty. Ltd. was founded in 1996 and is based in Silverwater, Australia with sales offices in Sydney and Melbourne.