Despite the global financial crisis, which impacted on advertising spending across all media sectors, oOh!media is enjoying growth rates significantly higher than the traditional media growth rate. Media expectations are that there will be ongoing growth opportunity for the sector, with global media planning and buying agency OMD stating that the industry “is still under-represented in the Australian Advertising market” and that it would “continue to outperform traditional media for the foreseeable future”.

oOh!media Group Ltd is the fastest growing out-of-home company in Australia, with its annual growth outstripping that of the industry for the past four years. In 2009, the company’s revenues were up by 14% over 2008. During the 2009 year out-of-home spending contracted 12%.

oOh!media is the largest provider of retail out-of-home advertising and is the leading large format player in Victoria, Queensland, South Australia and regional Australia.

The company is set to continue to outgrow the industry growth rate by being Australia’s most dynamic, progressive and creative operator in the out-of-home industry.

Key to this, is the delivery of more creative and intelligent out-of-home solutions to help advertisers better engage with consumers, through a effective company structure, greater investment in innovations and improved accountability and reporting mechanisms for advertisers.

The company’s primary focus on helping advertisers connect with consumers through its six business areas sets it apart from the other players in the out-of-home industry, who primarily focus on the inventory they hold.