Tools

RESEARCH STUDIES

Understanding audiences and their behaviours and attitudes is essential to delivering successful marketing communications. We commit significant investment and resources to gaining those insights using a a vast array of research tools, studies and overall learnings from other markets.

CASE STUDIES

From grocery to credit cards, we help you dig deeper to see just how well our campaigns work.

TOOLS

Unrivaled insights into audience profiling powered by big data, delivering optimized location based solutions. 

KILLER STATS

Get all the stats you need to back up your away from home media decisions.

QUANTIUM

Linking Quantium’s world class customer transaction and behavioural data to oOh!'s expanding data sources will provide anonymous and aggregated group insights that are geographically-specific.

LOCATOR

Locator is a centre directory tool which generates lists of centres based on specific retailers or retailer categories to plan targeted and proximity campaigns.

MAPTITUDE

Maptitude is a demographic mapping tool that uses census data to pin-point where the highest concentration of a target audience lives. This tool is used to enhance your billboard planning and reach...

CRAFT

Developed by the Demographers Workshop for oOh! media, Craft provides the reach and frequency for regional retail campaigns in Australia as well as ranking centres to assist...

NIELSEN

Nielsen consumer & media view is a leading audience measurement tool for traditional and growing digital platforms

NEURO

oOh! commissioned Neuro Insight to explore how multi media campaigns can be optimised to increase out-of-home effectiveness.

ROI STUDY

ROI STUDY by The Leading Edge

MOVE

MOVE (measurement of outdoor visibility and exposure) is the official provider of audience measurement data for the Australian Out-of-Home industry.