Case Studies

RESEARCH STUDIES

Understanding audiences and their behaviours and attitudes is essential to delivering successful marketing communications. We commit significant investment and resources to gaining those insights using a a vast array of research tools, studies and overall learnings from other markets.

CASE STUDIES

From grocery to credit cards, we help you dig deeper to see just how well our campaigns work.

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Old El Paso

Demonstrate how easy it is to cook Mexican food at home with the new Old El Paso Restaurante range.

The Body Shop

Drive awareness of The Body Shop’s charity partnership with Water Aid

Meat and Livestock Association

Tempting main grocery buyers with recipe inspiration on the path to purchase.

Technology – Google Play

Launch Google Play in an interactive environment.

Beauty – Pamper & Play

Direct more customers to the store locally and drive repeat sales.

Pet Food – My Dog

Increase awareness and future trial for the new My Dog Fish range.

Fashion – Motto

Increase sales on their online and bricks & mortar retail channels during their typically slow sales January.

Technology – Hewlett Packard

Increase passenger engagement via a multi platform Airport experience.

Household Product

Influence the consumers grocery shopping journey and encourages MGB’s to switch brands or try something new.

Automotive – Family Car

Injecting style into the family car market, the automobile brand started a conversation with parents to positively shift consideration towards their new affordable family car.

Household Product – Mortein

Extend the message of an established brand with a strong mascot, driving new product trial and instore sales.

Alcoholic Beverage

To stand out in a highly competitive category, and take advantage of the fact that 50% of wine purchase decisions are made while shopping.

Telecommunication Product

For a brand needing to create excitement and interest over a new pre paid mobile product

Automotive – Nissan

Drive awareness and purchase consideration for Nissan's two new models.

Non-alcoholic beverage – Nestlé

Nestlé looked to make their new 3-in-1 coffee product top of mind among students and young females.

Finance – MasterCard

oOh! Road, Fly and Retail solutions were used to deliver brand fame to MasterCard’s rewards program.

Beauty – Estée Lauder

Estée Lauder was in need of an injection of sparkle. oOh! Road dramatically shifted brand perception, drove awareness and increased instore sales post campaign.

Fashion – Guess Jeans

For a fashion brand in need of some airtime with younger audiences, oOh!’s solution grabbed their attention and drove take up of an offer.