Brand and Brief

Mercedes-Benz Car Launch

Our Audience-Led Insight

Our audience insight, location knowledge and relationship led to a world first for Mercedes-Benz by using our exclusive office tower network and matching tenant data to select towers which over index in executive roles.

Our Experiential Solution

Developed, designed and created the brand experience that directly brought to life one of the cars key USPs, the 170 LED internal lighting options, along with a bespoke integrated media campaign to deepen Mercedes-Benz brand experience.