Brand and Brief
Mercedes-Benz Car Launch
Our Audience-Led Insight
Our audience insight, location knowledge and relationship led to a world first for Mercedes-Benz by using our exclusive office tower network and matching tenant data to select towers which over index in executive roles.
Our Experiential Solution
Developed, designed and created the brand experience that directly brought to life one of the cars key USPs, the 170 LED internal lighting options, along with a bespoke integrated media campaign to deepen Mercedes-Benz brand experience.