Brand and Brief

Dyson Supersonic Hairdryer Education and Sales Campaign

Our Audience-Led Insight

Gifting target and female target market’s dwell time was greatest in airports across Christmas period

Our Experiential Solution

‘Airport Pathway’ campaign including digital media and demonstration blow dry and sale from Dyson experts in airport and lounges

Results

Over two weeks, there were more than 6400 traveller approaches to the Dyson’s experiential, 1881 conversations and 1346 product demonstrations by Dyson hair technicians. Each demonstration of the high-tech hairdryer took more than 10 minutes on average. For a premium product costing around $700 we had a strong conversion rate from demonstration to sale.