Brand and Brief
Launch British Rose range and make Body Shop the gift destination for Mother’s Day
Our Audience-Led Insight
The significant majority of female gift givers, 25 – 50 years old, base recommendations on personal experience.
Our Experiential Solution
Our second integrated experiential and media campaign for The Body Shop focused on being the gifting destination.
To bring this to life, we created a British Rose VIP experience including cocktail nights, make overs, live artist and leading Beauty Blogger Rachel Brooke with a social amplification strategy.
Across 5 day campaign reached close to 200,000 via Fashion Blogger, over 815 Instagram posts, exceeded engagement conversions and dwell time targets.