Brand and Brief

Launch British Rose range and make Body Shop the gift destination for Mother’s Day

Our Audience-Led Insight

The significant majority of female gift givers, 25 – 50 years old, base recommendations on personal experience.

Our Experiential Solution

Our second integrated experiential and media campaign for The Body Shop focused on being the gifting destination.

To bring this to life, we created a British Rose VIP experience including cocktail nights, make overs, live artist and leading Beauty Blogger Rachel Brooke with a social amplification strategy.

Results

Across 5 day campaign reached close to 200,000 via Fashion Blogger, over 815 Instagram posts, exceeded engagement conversions and dwell time targets.