Brand and Brief

Benefit’s Real Liner brand launch (awareness and sales)

Our Audience-Led Insight

21 – 55 year old woman across key geotribes over indexed in CBD with best stunt and trial window over lunch location dwell time

Our Experiential Solution

We created a ‘You’ve been fined for being criminally gorgeous’ stunt in Sydney and Melbourne CBD

‘If Easy was a Crime’ Pop Up Makeover Bar with Benefit Hot Cops fining passers by for being too gorgeous and encouraging trial in Benefits Real Makeover Bar as well as staging a mock burglary (representing the ATL creative) which was amplified across social media via #Benefitsrealliner

Results

Sold out in Myer Melbourne!