Campaign: Guess Jeans

Overview

For a fashion brand in need of some airtime with younger audiences, oOh!’s solution grabbed their attention and drove take up of an offer.

Audience

People 18-29yrs

Challenge

In the highly competitive youth fashion market, Guess Jeans needed to drive conversation in a youth environment to create hype and drive people in store.

Solution

Using Bluetooth enabled locations on tertiary education campuses, oOh! digital formats engaged the audience with a Guess denim discount offer, eliciting conversation, interaction via downloads with the ultimate goal of driving people in store.

Result

Match the audience, environment and message to drive action

  • Response rate to the Bluetooth campaign 70% above average (22% response rate) 
  • Guess Denim achieved 19,019 interactions, including 4,169 downloads over just 10 campuses